Our Founders

Why Sales & Marketing Drive 12x Realty

Most real estate mandate firms in Pune are built around one discipline — either strong on-ground broker relationships or performance marketing — rarely both. 12x Realty was founded on the belief that developers need both working in lockstep, under one accountable roof.

Our co-founders bring exactly that combination: two decades of on-ground Pune real estate sales experience, paired with digital marketing and product-scaling expertise built at multinational companies. That pairing is the foundation of the 12x mandate model.

Co-Founder · Sales Superhero

Datta Thorat

With over 20 years in Pune's real estate industry, Datta has led sales execution across 1,500+ units of residential and commercial inventory across Pune and Pimpri-Chinchwad.

His career spans direct developer partnerships, channel network building, and sole-selling mandate operations — co-founding 12x Realty to bring structured, mandate-led sales discipline to an industry used to fragmented, multi-broker chaos.

20+ Years in Pune Real Estate 1,500+ Units Sold Sole Selling Mandates

datta@12xrealty.com +91 99755 03333

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Co-Founder · Marketing Maestro

Swapnil Sawant

Swapnil built her/his career scaling digital products for worlds top multinational companies, leading growth and performance marketing functions before turning that expertise toward real estate.

He specializes in translating enterprise digital marketing systems — data-driven media buying, CRM-integrated funnels, brand strategy — into lead generation for developer mandates, co-founding 12x Realty to bring that rigor to an industry still largely run on relationships alone.

Multinational Digital Marketing Product & Growth Scaling Performance Marketing

swapnil@12xrealty.com +91 70305 27363

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Two Disciplines. One Mandate.

Sales, Grounded in Pune

20+ years of direct market experience means every mandate is priced, positioned, and sold with an accurate read of what Pune and PCMC buyers actually respond to — not guesswork.

Marketing, Built at Scale

Digital systems proven on multinational products bring structured lead generation, CRM discipline, and brand-building to a category that has historically under-invested in both.

One Accountable Team

No handoff gaps between the marketing agency and the sales broker. Both functions report to the same table — which is the entire premise of the mandate model.

Talk to the Founders

Every mandate at 12x Realty is shaped with direct founder involvement — not handed off to a junior account team.

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Meet the Founders of 12x Realty